jaylee service key

SYSTEMS THAT UNLOCK CREATIVE GROWTH.

Strategy, structure, and repeatable frameworks that give your brand clarity, speed, and scale — without losing artistic instinct.

Why This Dual Approach Works

Structure gives clarity. Creativity gives meaning. Together, they build work that lasts.
Most creators focus on visuals. Most strategists focus on systems.
I combine both—so you get work that’s not only beautiful, but structurally sound, scalable, and designed to operate without friction.

Systems-Driven Services

Clarity, logic, architecture, and operations—everything that keeps your brand running smoothly behind the scenes.

Streamlined processes that reduce manual work, errors, and decision fatigue.
I map how your operations run today, redesign the flow, and implement automations that free your time.

Includes:

  • Process mapping & optimization
  • Automation setup (Zapier, Make, API bridges)
  • Internal workflow restructuring
  • Operational efficiency systems

A website is only as strong as its structure.
I build logical, scalable content architecture so your pages are intuitive, organized, and future-proof.

Includes:

  • Page hierarchy and navigation logic
  • SEO-aligned structural planning
  • UX-driven information layout
  • Scalable content frameworks

I rebuild the backend so your site becomes clean, organized, and effortless to maintain.
Structure-first design means fewer conflicts, fewer surprises, and faster updates.

Includes:

  • Product architecture & metafield systems
  • Custom content types & templates
  • Theme structure cleanup
  • Automated publishing flows

Consistency is a system—not an accident.
I design repeatable content frameworks that make production fast, intentional, and fully aligned with your brand.

Includes:

  • Design systems & visual logic
  • Page and section templates
  • Scalable content models
  • Multi-platform content patterns

Good design attracts attention—good structure converts it.
I create decision pathways that guide users toward clarity, action, and measurable outcomes.

Includes:

  • Conversion flow analysis
  • User decision mapping
  • Funnel design & optimization
  • Friction and dropout diagnostics

You can’t improve what you can’t measure.
I build analytics systems centered around real decision-making, not vanity metrics.

Includes:

  • Event & behavior tracking plans
  • Dashboard setup
  • Attribution paths
  • Data-informed decision systems

Systems only work when they’re understood.
I create documentation that makes your operations repeatable, delegable, and scalable.

Includes:

  • Standard operating procedures
  • Workflow documentation
  • Brand & content guidelines
  • System onboarding guides

Your tools should work together—not compete with each other.
I connect platforms into a unified ecosystem that supports automation and seamless daily operations.

Includes:

  • Platform integration
  • API connections
  • Automation bridges
  • Tool selection & implementation

Visual-Driven Services

Emotion, identity, and creative expression—crafted with intention and built to be unmistakable.

Clean, impactful visuals that elevate your product and define your brand’s aesthetic language.
Studio photos, lifestyle imagery, and hyper-realistic renders crafted with precision.

Includes:

  • Product photography direction
  • CGI / 3D rendered product images
  • Visual consistency across catalog
  • Studio-grade color, lighting, and presentation

Strong creative direction shapes how people emotionally experience your brand.
I develop the overarching visual voice—tone, mood, narrative, and style.

Includes:

  • Campaign direction
  • Visual tone & brand mood development
  • Creative storytelling concepts
  • Consistency across channels and formats

A recognizable brand is a system, not a collection of assets.
I build visual frameworks that ensure your content always looks and feels like you—no matter the platform.

Includes:

  • Brand visual identity rules
  • Component-based design systems
  • Multi-platform content styling
  • Visual consistency standards

Pages that not only look beautiful—but communicate meaning, emotion, and clarity.
The narrative, pace, structure, and visuals work together to guide the user through your story.

Includes:

  • Landing page narrative structure
  • Story-driven layout design
  • Visual hierarchy and pacing
  • Creative messaging alignment

Your brand should be cohesive everywhere a customer interacts with it.
I design adaptable assets that maintain identity across mediums and formats.

Includes:

  • Social content packages
  • Website content visuals
  • Print materials (lookbooks, packaging inserts, POS)
  • Platform-specific content adaptation

Your packaging is your product’s first impression.
I design systems that feel premium, intentional, and aligned with your brand story.

Includes:

  • Product packaging design
  • Label systems (SKU lines, variations)
  • Material & finish direction
  • Shelf impact and visual cohesion

Beautifully structured print pieces that balance clarity and artistry.
From editorial layouts to catalogs, I bring precision and creative rhythm to multi-page compositions.

Includes:

  • Lookbooks & catalogs
  • Brochures & print collateral
  • Editorial layout systems
  • Print production guidance

How a brand feels is often what people remember the most.
I help define your emotional voice—color, motion, texture, narrative—and translate it into consistent creative outputs.

Includes:

  • Color theory & emotional tone
  • Motion & micro-interaction direction
  • Style evolution and refinement
  • Narrative-based creative decisions
Let’s Build
Something That
Actually Works
If you’re ready to move with clarity and structure,
I’m ready to help you build it.